Institute of Contemporary Psychoanalysis Los Angeles – Open House

April 9th 12:30 – 3:30, sorry for the short notice.
I wanted to invite everyone to this program at the new home of ICPLA (Institute of Contemporary Psychoanalysis of Los Angeles). The program, Dr. Bill Coburn, Dr. Roger Frie & Dr. Peter Maduro are fabulous presenters, you get free ceu’s and will be able to see the new home of ICP. My experience with ICP has been a great one. Having a theoretical foundation to work from has made such a difference in my work as a therapist. Having a community open to discussion and learning is so rewarding and of course the marketer in me must promote the networking possibilities. I have learned so much and my work continually evolves as I learn in classes and the supervision I get. I have also found a great a community of friends and colleagues at ICP, something important to me . . . Read more »

From My Marketing Newsletter

Hello!, It seems like our world is constantly changing and now more than ever big things seem to be taking place. As I write this our government is looking at a possible 2 week close-down, and some say this could lead to another recession. Blue Cross of California is up to its old antics and requested another rate hike for April 1, 2011. This would mean that in a 6 month period they have raised their rates 86%. They have pulled back their 16.4% rate request for April 1, but have said they will lower it to 9% for May read more at Blue Cross. This is what they did last time, asked for a large increase, they were denied and came back with another one which went through. Blue Shield of California is asking for a 59% increase. As many of you know not all insurance carriers offer individual . . . Read more »

Recovery, Redemption & Resurrection

Watched a fascinating Ted.com http://www.ted.com/talks/view/id/189. Sherwin Nuland a surgeon talks about his personal experience with electroshock therapy and how it saved his life. While working at Las Encinas Hospital in the mid 1980′s I was able to watch them do electroshock therapy and was fascinated and horrified by it. I don’t know completely where I stand on it now, since I don’t have enough information. Though his talk of resurrection for me resonated with my feelings about Contemporary Psychoanalysis. Many people hear psychoanalysis and only think of Freudian analysis and the required resolution of the Oedipus complex. Contemporary Psychoanalysis includes many theories including Intersubjectivity Systems theory as written about by Robert Stolorow, George Atwood, Donna Orange to name a few. As well as Complexity Theory as presented by Jeffrey Trop & Bill Coburn, everyone listed can be experienced through the  Institute of Contemporary Psychoanalysis in Los Angeles. What these . . . Read more »

How Boundaries help in Psychotherapy & the Marketing of Therapy

What are boundaries and why are they so important?

Boundaries are about protection; they set limits, define us, set expectations and give us rules about our roles. When boundaries are strong they also become flexible, we are able to adapt in the moment. Boundaries are a problem when they are so rigid they have no flexibility or so flexible they have no power.

boundary Boundaries, Emotional
The Five Types
of Boundaries

Physical
Spiritual
Sexual
Emotional
Intellectual
Boundary types

So what are boundaries. Boundaries are the internal and external personal lines that we draw. They help us stand up for ourselves, they keep us from agreeing to things we don’t really want to do and then feeling resentful. They help is protect and take care of ourselves. Boundaries help to define who we are and who we are not and help to define the relationships we are in. They keep us separate from others so we . . . Read more »

Institute of Contemporary Psychoanalysis Los Angeles Retreat

As a candidate at the Institute of Contemporary Psychoanalysis I participated in our Town Hall meeting and retreat today. Being a psychotherapist can be quite isolating and it was wonderful to come together and feel part of the full community of ICP. It was great to come together with some of the Founders, Members, Staff and other Candidates from all the programs. The Institute has been a life changing place and also a very difficult place for me. Though the riches come from the intellectual stimulation, supportive community and clinical stimulation which keeps your clinical perspective fresh and stimulated. I will also throw in a quick word for marketing, being part of a community really helps with referrals.  At the retreat Roger Hastings in his presentation offered up these words which I would like to offer to you, to me they represent the value of dialogue and therapy.

“As individual . . . Read more »

Does Your Website Generate Referrals?

What does it mean to optimize your website? To optimize a site means to design and manage it so that it ranks well on search engines. I know many web designers don’t take the time or don’t know how to optimize a website. The search engines have a system, which is always changing, about how they categorize and rank websites. You are creating your site in response to what the search engine robots are looking for. You want your site to come up ideally on the first page but no further than the third page. You also want your site to be found not by your name but by area or specialty, you are targeting those who don’t know you.

To optimize a site includes the design of the site, is it user friendly? Think of all the times you are on a website and have trouble navigating it. You . . . Read more »

Thank You For Your Great Response!

I wanted to thank everyone for the great response to my marketing workshop,it’s full! I am so excited about this project and will keep you posted on its progress. I am also trying to create a live online workshop like the 4 week one, for support and development. We can use video conferencing and meet together online. Let me know if you are interested.

Licia Ginne, MFT
Therapy Marketing Coach

Client Not Paying?

I have seen recent discussions about the use of collection agencies or what to do when clients don’t pay. I am presenting the business side of an outstanding account, there are many clinical issues that should be addressed with an outstanding balance but I will save that for another day.

Intake Forms: My policies form has a section titled delinquent accounts. And I let them know interest will be charged and if I have to use outside services or the courts to collect on the account they will be charged the costs of doing this. I also add this clause: I accept, understand and agree to abide by the contents and terms of this agreement. My signature acknowledges agreement and assumes financial for my sessions. For couples in therapy both please sign this agreement.

Now we have some terms set, not that this magically makes everyone pay. I try not . . . Read more »

My 3 Pronged Approach to Marketing

I am always curious as to what services are being offered for marketing and practice development. I am always willing to make the call to someone telling me how they can improve my website ranking and find out what they are charging, usually it’s a couple of hundred dollars a month. Many of them talk about how easy it will be to have a thriving practice. I’d like to tell you my experience that it takes time and can be frustrating but it has always been worthwhile. In the years of teaching people how to market and develop a private practice I see how overwhelmed people become and unsure of how to spend their marketing dollars.

I have seen my work in action when I see someone’s referrals increase after the work we have done. This past year I really saw the success of my own marketing campaign, when due . . . Read more »

January 29, 2011 Marketing & Private Practice Development Workshop

Design & Develop Your Successful Private Practice with a Business & Marketing Plan – Series of 4 Groups For Support & Creativity.

Having 4 sessions to work we can go over the material together, write and edit, set up workshops, sign up for CEU provider status and much, much more. This is an inexpensive way for you to develop a marketing plan and design a successful private practice. The dollars you invest in this workshop will create a private practice that will keep paying for itself, generating referrals and you will quickly see your investment returned to you many times over.

What would you like your private practice to look like?
Create a business & marketing plan that will help you reach your goals.
In this day and age you need to have some kind of online presence: create and optimize a website that will generate referrals, a blog or . . . Read more »